Asus Chairman Jerry Shih yesterday pledged that the company will continue to innovate and take the road less traveled in facing the challenges of the declining PC sector.

EVA Airways Corp., the nation's second-largest airline, will release a commercial in more than 80 countries to promote its services after it becomes a full member of the Star Alliance on Tuesday.

President Ma Ying-jeou Monday expressed hope that Chunghwa Telecom, in addition to establishing cloud-based facilities, can also become one of the worlds' premier telecommunications service provider through competitive pricing.

Wrinkled and skinny at first, the translucent, jellyfish-shaped balloons that Google released this week from a frozen field in the heart of New Zealand's South Island hardened into shiny pumpkins as they rose into the blue winter skies above Lake Tekapo, passing the first big test of a lofty goal to get the entire planet online.

Cathay Financial Holdings Co. (國泰金) yesterday announced that it has approved the appointment of two mainland board members in an effort to provide guidance to the company's Greater China expansion efforts.

Shares of United Microelectronics Corp. (UMC), one of the world's leading contract chip makers, failed to get a boost Friday from the announcement of its deal to join forces with IBM in developing an advanced production technology, dealers said.

Due to the upswing in Audi S8 sales in Taiwan, the world-famous German automaker has switched into high gear and is set to launch the Audi S6 Avant & S7 Sportback to Taiwan auto enthusiasts longing for a whole new driving experience.

Microsoft's Office software package is coming to the iPhone for the first time Friday.

A top Apple executive acknowledged Thursday that prices of best-selling e-books rose after the tech giant launched iPad book sales in 2010, but denied any role in a plot to fix prices.

Vince Zampella is back at E3. After spending the past three years engaged in both legal battles and work on a new game, the “Call of Duty: Modern Warfare” co-creator has returned to the Electronic Entertainment Expo to debut “Titanfall,” the first title from Respawn Entertainment, the studio he launched with partner Jason West after they were fired by Activision-Blizzard Inc. in 2010.